Sony's passing up of E3 2019 has caused a lot of talk, and this time it's no different, as it's been confirmed that they'll do the same for 2020. The company now stated that the vision of E3 2020 does not fit their plan for this year.
Sony's representative told GamesIndustry that this decision is a result of a "thorough evaluation", so it's clear that they thought about it well before they pulled the plug. Again.
"We have great respect for the ESA as an organization, but we do not feel the vision of E3 2020 is the right venue for what we are focused on this year", they said.
Apparently, they still have a year full of surprises for both PlayStation 4 and future PlayStation 5 owners, but we won't be learning about these on this year's E3. Yeah, no flute guys this time around guys, wink wink.
"We will build upon our global events strategy in 2020 by participating in hundreds of consumer events across the globe. Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans", the representative said.
Just after they cancelled their E3 2019 participation, head of SIE Worldwide Shawn Layden spilt the beans on why today's E3 isn't the same as it once was. "So the trade show became a trade show without a lot of trade activity. The world has changed, but E3 hasn't necessarily changed with it", he said.
He also stressed that retailers make key decisions already in February, which makes June a really awkward time to try and do business.