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Mobile was Activision Blizzard's leading revenue platform in 2019

Published: 01:50, 08 February 2020
Updated: 01:51, 08 February 2020
Activision Blizzard
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Activision Blizzard

Activision Blizzard posted the financial results for 2019 and while they've had quite a few standout performers like World of Warcraft Classic, Call of Duty: Modern Warfare and Overwatch, the success of CoD: Mobile finally tipped the revenue scales away from consoles.

The company's report from 2018 had consoles generating 34 per cent of Activision Blizzard's revenue, while PC and mobile were tied at 29 per cent. 

This year, however, the tables have turned and it's mobile that leads the way with 32 per cent, while consoles and PC are at 30 and 26 per cent, respectively. 

Of course, any mention of mobile deserves a reminder that a huge chunk of Activision Blizzard's mobile revenue comes from Candy Crush Saga, an absolute mobile giant which continues to rate among the top-grossing mobile titles out there. 

Perhaps quite symbolically though, it was the launch of Call of Duty: Mobile that proved to be decisive in overthrowing consoles as Activision Blizzard's most lucrative platform. As for the game itself, it amassed 150 million installs and made the top-15 grossing mobile games in the US in the fourth quarter of 2019. 

As you'd expect, Call of Duty: Modern Warfare did great as well, although Activision really made it easy on themselves by comparing its performance to that of Black Ops 4. "Unit sell-through increased a double-digit percentage vs. Call of Duty: Black Ops 4, with growth across both console and PC combined, and PC sell-through on growing 50% Y/Y", they wrote. 

Blizzard picture showing a demon with diablo immortal title Diablo Immortal

Activision Blizzard's report also mentions Diablo Immortal, which they're developing in partnership with NetEase, and the company is planning for regional tests "for the middle of 2020". 

You can find here.

Call of Duty Mobile is a shooter by Activision and Tencent

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