Microsoft's Xbox Game Pass subscription service has found a pretty valuable partner in EA Play, one that according to Xbox GM of marketing Aaron Greenberg isn't going anywhere soon.
It's no secret that Xbox Game Pass is one awesome bang per buck. Heck, even the most hardcore Sony fanboys will eventually admit that much, and it looks like Microsoft are still far from done with adding new games, features and services.
In an interview with GamingBible, Greenberg said, "EA Play was its own standalone subscription service [...] Now, including that in Game Pass as a great value; I mean, we believe the best way is to continue to add more value to Game Pass. That's our primary focus."
As for EA Play, Greenberg explained that it's not a short-term, gimmick deal, but rather more like a longer-term partnership.
"While we're not going to say never, never, but this is not something that's just a short period of time. So this is a significant addition, and this is going to remain in the service for quite a while", he said.
Ultimately, it sounds like the two are planning on making the stay as close to permanent as possible, albeit leaving room for any contingencies in the future.
Microsoft benefits from some really high-profile titles like FIFA 21, Apex Legends, and hopefully Battlefield 6, to name but a few, while EA gets direct access to the Xbox crowds. In other words a win-win.
"EA is invested in Game Pass, just like we're invested in helping support the EA Play catalogue. And we think, you know, ultimately, gamers are gonna be the ones that are going to win here", he said.
You can find the full interview here .