Game News

Microsoft confirm Xbox Live rebranding but say the service isn't going away

Published: 10:34, 23 March 2021
artwork showing xbox logo on green background
Xbox illustration

Microsoft have officially confirmed they are rebranding Xbox Live to Xbox network but won't be changing the service in the near future. "Xbox Live isn't going away," they said in the latest statement.

Yesterday we got rumours regarding Xbox Live service and a potential rebranding. Some Xbox owners noticed that the consoles no longer refer to the service as Xbox Live and today, Microsoft have officially confirmed that they are indeed getting rid of Xbox Live branding.

Many Xbox fans hoped that this is the beginning of the end of Xbox Live service, which could be merged in Game Pass Ultimate at no additional cost as rumours claimed but Microsoft have made it clear they don't have any plans to change the structure of the service.

In a statement to Eurogamer , Microsoft further explained the recent trading change for their online infrastructure. The company said that the new Xbox network phrasing is more "descriptive" but none of the systems of the actual service won't be changing anytime soon.

"Xbox Live isn't going away. We are making ongoing adjustments to create a simpler, more descriptive messaging system for Xbox in different areas. None of these experiences or features will change as part of these updates," Microsoft said in a statement.

Microsoft Inside Xbox event is set for 06 May 2020 Xbox logo

So there you have it folks, Xbox Live is not going anywhere at least not in the near future. This may come as a disappointment to many Xbox fans who hoped that the service is merging with Game Pass. However, it's still possible that this actually is Microsoft's ultimate plan for Xbox Live but it's just not the right time for the company to make such a big move.

Xbox Series X and S, Microsoft's next-gen console aces

  • Image: 1 / 7
A man with an axe running through a forest in SCUM
Set phasers to fridge.

Latest Articles
Most Popular