GTA V's multiplayer mode, GTA Online, has proven it is a money making machine for Rockstar Games, retaining a large player base four years after its release. Now it may be looking at another facelift.
Take Two Interactive, Rockstar Games' parent company, has filed for two new trademarks related to Grant Theft Auto. Take Two already owns the trademark for fully written ''Grand Theft Auto Online'', but not its abbreviation - ''GTaO''. The non capital a is not a typo, as this is literally what they filed for.
Going for ''GTaO'' trademark might mean Rockstar is looking to give its golden goose a facelift, although at this point it's pure speculation. However, odds of an upgrade are higher than full sequel, as neither abbreviation refers to a GTA ''6'' in any way.
GTA Online has been referred to as a ''gift that keeps on giving'' by Take Two's CEO, Strauss Zelnick. This is due to the massive microtransaction income the game has brought in. In a struggle for a blunter description of the industry practice he openly called for more ''recurrent consumer spending'' by declaring Take Two Interactive now wants to bring similar system to all of its games. Why sugarcoat it?