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EA intend to become the "world leader in racing games"

Published: 16:33, 03 February 2021
EA
Need for Speed Payback in-game screenshot showing cars racing
Need for Speed Payback - available now for PS Plus subscribers

Now that the directors of Codemasters have approved the proposed takeover by Electronic Arts, the American-based publisher plan to release at least one racing game each year and become "the world leader in racing games".

One of the world's biggest publishers, Electronic Arts (EA), are set to acquire Codemasters, the developer of many racing games including F1, Dirt and Grid series. A couple of days ago, we got confirmation that the presidents of Codemasters have approved the proposed acquisition by EA. The reported fee is $1.2 billion and Codemasters are now officially an EA studio. 

With this acquisition, EA will certainly become the world's biggest publisher of racing games. Titles like F1, Dirt and Dirt Rally, Grid and Project Cars are added to EA portfolio. On their latest earnings call, EA commented on the acquisition, stating that they intend to become the "world leader in racing entertainment".

The American publisher plan to release at least one racing game every year and with such a rich portfolio of racing games, that should not be a hard task. You may know that EA themselves own some racing franchises. The most popular one if of course, Need for Speed, which releases every two years. The other one is Burnout, a beloved series, which EA seem to have forgotten about.

EA screenshot showing EA's potential portfolio of racing games EA's potential portfolio of racing games

Once the acquisition is officially wrapped up, EA will probably talk more about their plans for future titles. It will be interesting to see if they plan to allow Codemasters to work on Need for Speed franchise, which has been stagnating lately. A fresh take would certainly spice things up. 

Need for Speed Heat - a racing game by Ghost and Electronic Arts

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Need For Speed Heat

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