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EA and LaLiga announce 10-year partnership renewal

Published: 12:18, 24 June 2020
Updated: 12:23, 24 June 2020
screenshot showing Leo Messi in FIFA 20
Leo Messi in FIFA 20

Electronic Arts and LaLiga have officially announced a long-term partnership that will keep Spanish football competition in FIFA series for the next ten years.

Today, Electronic Arts and LaLiga announced a long-term partnership for the next ten years. Under the partnership renewal, EA Sports will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment.

"This includes a joint commitment to grow fandom and esports participation through LaLiga’s official esports competition, eLaLiga Santander," it is written in the official statement.

The new agreement means ten more years of LaLiga in the world's most popular football simulation, which is certainly a huge deal for EA and FIFA franchise and a big blow for Konami and their PES.

EA FIFA 20 screenshot showing three players FIFA 20

"This renewal enables us to grow the reach and popularity of LaLiga to more and more fans around the world that play EA SPORTS FIFA every day," said Javier Tebas, President of LaLiga. "We have built a collaborative partnership with EA SPORTS for more than 20 years that has seen both organizations become leading international brands. Our new agreement signifies our commitment to maintain this growth and create the best entertainment for football fans worldwide."

EA and La Liga promise the most authentic and comprehensive global football interactive experience in the world with the next instalments of FIFA series. You can find the press release here for more details.

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