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Blizzard are speeding into the eSports scene by hiring NBA and NFL veterans

Published: 21:19, 16 March 2018
Banner for Blizzard Entertainment in black and gold.
Blizzard Entertainment

Activision Blizzard have hired three former executives from the realm of traditional sports for their Activision Blizzard Esports Leagues. The new employees are Brandon Snow, Daniel Cherry and Marc Kolin.

Brandon Snow will be the division's Chief Revenue Officer, Daniel Cherry got the role of Chief Marketing Officer and Marc Kolin is the new Vice President of finance and strategy. They will all be reporting to Pete Vlastelica, the CEO of MLG. Vlastelica will be running the show and will be overseeing Call of Duty World league and Overwatch League.

MLG CEO is happy with Overwatch League's growth and is looking to press the attack by investing ''in the things that are working''. Brandon Snow's experience in promoting NBA China from 2015 to 2017 was apparently a key selling point for Vlastelica. When approached about the job, Snow welcomed the opportunity by saying that he found ''everything'' appealing to him about working with Activision.

Blizzard Logo for Overwatch League showing a silhouette of Tracer on it. Overwatch League

Snow commented that when he looked at the growth and exposure of eSports, where it is and where it's going, it was very easy for him to ''see that Activision Blizzard is leading the way''.

I'm not sure about that one, since Overwatch and StarCraft seem to be the only Activision Blizzard eSports whose tournaments can even consider going toe to toe with the likes of DotA 2, League of Legends, Rainbow Six Siege and CS:GO. Granted, being MLG's parent company sounds good but let's face it - MLG as popular as it used to be. 

Activision Call of Duty Black Ops 4 logo looks like someone put an orange barcode below the white letters. Call of Duty: Black Ops 4 is a possible candidate for Call of Duty Pro League?

Marc Kolin previously worked with analytics, financial planning and other duties for Universal Studios. Before that he worked in business development for NBA and NFL. Daniel Cherry previously worked with New Jersey Devils from 2015 to 2017. 

Vlastelica mentioned that Activision Blizzard will be focusing on developing Call of Duty eSports landscape further as he was quoted saying ''thinking about the future of Call of Duty as an eSport is a priority for me personally''.

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