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Spencer: Xbox Series X, S being big in Japan is just the first step

Published: 11:07, 25 September 2020
Phil Spencer at xbox event
Phil Spencer

Japan has been Microsoft's metaphorical Achilles' Heel in the console wars, as Xbox had a tough time dislodging Sony and PlayStation, but the latest results are encouraging, to say the least.

To clarify, we're not saying Microsoft are beating Sony so don't go bombing us with angry, pro-Sony mails. They are, however, doing great business in a market where they've historically had difficulty to do so.

Speaking to Japanese magazine Famitsu, as caught and translated by VGC, Xbox's head honcho Phil Spencer is delighted with the fact that Xbox Series X and S have been sold out flat in Japan. 

It's well worth noting that as a consequence, Microsoft haven't exactly been drowning Japanese retail channels with Xboxes, but the current stock genuinely flew off the shelves. From the company's own retail outlet to major retailers in the country, Xbox Series X and S consoles are nowhere to be found. 

And while obviously happy, Spencer and Co are not ones to rest on their laurels. "With the goals we’re working towards for the Xbox Series X/S, this is only the first step in a much longer marathon, but I’m very happy to know how much everyone is expecting from us, and it motivates us even more when pre-orders sell out", he told Famitsu.

He confirmed that they're "absolutely" planning on shipping even more consoles to Japan in the future, but also reminded that it's perfectly normal to have the demand exceeding supply before and after launch. 

Microsoft Xbox Series X/S pre-order start date Xbox Series X/S

Nevertheless, Japenese Xbox Series X and S enthusiasts should be glad to hear that Microsoft "are thinking of future development based on a long-term outlook", which is a fancy way of saying, "we'll see how it goes". And it goes great, indeed. 

Thanks, VGC

Xbox Series X and S, Microsoft's next-gen console aces

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