Epic Games and THQ Nordic have been on the receiving end of the exclusivity deal controversies lately but they are garnering goodwill another way - by actively combating paid loot boxes even harder than ESA requested from the members.
Entertainment Software Association (ESA) recently announced that Sony, Microsoft and Nintendo would require publishers to disclose the odds on items in paid loot boxes. Many ESA members complied, including those who reaped the most benefits of the glorified in-game gambling, such as Electronic Arts and Activision Blizzard.
There were many publishers that announced such changes but two notable names were missing - Epic Games and THQ Nordic.
Epic Games took a road of their own, foregoing simply disclosing odds on items in loot boxes but rather making the system more transparent so players know what they are getting, on top of giving them options to purchase items directly and even earn them through in-game grind.
The system has already been implemented in Fortnite: Save the World and the now Epic-owned Psyonix recently announced a similar system would be implemented in Rocket League later in 2019.
Meanwhile, THQ Nordic had a stylish and somewhat humorous response to the loot box-related querries. There are apparently two reasons why they didn't announce their compliance with the loot box odd disclosure yet.
The first reason is that ESA didn't ask them for a statement yet. Pretty straightforward. While one could think they are hiding something because the company didn't offer a statement on their own, nothing could be farther from the truth.
It is all laid bare with the second reason - THQ Nordic doesn't have a single game with loot box mechanics in their portfolio currently.