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EA is rebranding Origin app for PC into the EA Desktop App

Published: 13:12, 15 September 2020
Updated: 13:14, 15 September 2020
Electronic Arts
EA Origin Powered by EA logo
EA Origin is becoming EA Desktop App

It's been a busy summer for Electronic Arts, with all the rebranding going on, launching EA Play on Steam, and jumping on the Microsoft's Game Pass hype train.

Uh, where do we start? If you get thirsty and go to the fridge for juice, the probability that an EA game will jump out of there is very high. It is obvious that Electronic Arts is going through a major overhaul.

Back in August, the rebranded EA Access/Origin Access subscription service, now called EA Play and EA Play Pro. Then after a couple of weeks, they incorporated EA Play into the Steam, and shortly thereafter joined forces with Microsoft, and integrated their EA Play service into Game Pass, too. At no extra cost!

And now, the Origin PC app has been renamed, and will now be called the... *drum roll* ...EA desktop app

The app will also be given a visual overhaul, to create a more frictionless, fast, socially-oriented experience for players, where it becomes the best place for them to connect with the people they want to play with, in the games they want to play.

According to Mike Blank (EA SVP), the plan is to give gamers access to the EA catalog no matter which platform they prefer.

In an interview for GamesIndustry.biz , he mentioned cross-play, so we wonder if all of this is a preparation for cross-play on the next-gen? Are we going to be able to play Fifa on the PS5 online against our friends on the Xbox Series X? Or against a PC player? Why not. For example, a small community on a PC would benefit a lot from this. 

The EA official also said that they plan to offer more of their titles on the Nintendo Switch in the future, and one of the hit games that should be released soon for the Switch is Apex Legends.

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We just hope EA gets back on the right track, as we are big fans of franchises like Dragon Age, Dead Space, Mass Effect, Battlefield, NBA Live (M.I.A.), etc. For the last couple of years, some of those blockbuster franchises have experienced a downfall, or have totally disappeared from the map.

As Mike Blank said in the interview, this has been a long way in terms of where their games appear and where they don’t. Now, it seems, they will appear everywhere.

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