Activision could be extending Call of Duty Black Ops Cold War's life cycle with fresh updates as the game's post-launch revenue has exceeded expectations, according to reports.
Call of Duty Black Ops Cold War has certainly been a big success for Activision, despite the rocky launch and later than expected Call of Duty Warzone integration. With strong marketing and the popularity of Warzone as well as much-anticipated Zombies mode, Call of Duty Black Ops Cold War has become one of the best selling games in the US ever, which has been a tradition for the series for many many years.
Also, strong post-launch support has been a key factor for the success of the Black Ops Cold War and by the looks of it, Activision have been impressed by the game's post-launch revenue and want to extend the game's lifecycle.
The info comes from reliable industry insider Tom Henderson , who states that according to his sources "Black Ops Cold War will likely be the most supported Call of Duty title after its "cycle" has ended as its post-launch revenue is exceeding expectations".
This suggests that more post-launch content is on the way which certainly seems plausible given that Call of Duty 2021 seems to be behind the schedule and it's yet to be announced by Activision.
Of course, we are all for more Black Ops Cold War content and here's to hope that Activision won't just forget about the game once they announce their new yearly Call of Duty release.