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North America to overtake China in video game revenue in 2019

Published: 19:04, 18 June 2019
Updated: 09:34, 19 June 2019
Picture of a person running around in PUBG Lite

China is known in the gaming industry as the unstoppable behemoth when it comes to total revenue generated for developers and publishers but North America will narrowly take the leading spot in 2019 according to NewZoo's projections.

Publishers attempting to push games that satisfy Chinese government regulations didn't just drop out of blue sky with that thought in their mind. That kind of decision making is the result of the Chinese gaming community growing into the largest one over the past few years and the fact that China was the biggest source of revenue for video games in the entire world testifies to that.

For the first time since 2015, North America may find itself on top of the gaming revenue chart as NewZoo the growth of console game revenues will drive the region to overtake China with $36.9 billion. The difference is "just" $400 million though.

While NewZoo's research points to console revenue growth as the driving factor in the change, it is worth keeping in mind that the Chinese market was frozen for about nine months when it comes to acquiring new licenses, so there is no doubt the total revenue in the country suffered for it.

When comparing regions instead of countries though, Asia-Pacific is still the biggest market by far, at $72.2 billion projected revenue with North America coming in second and Europe as third.

Technically, Europe is tracked together with Africa and Middle East but it's hard to imagine the total of $34.7 billion projected revenue would drop below Latin America's $5.6 billion even if the non-Europe regions were tracked separately.

Riot Games Promotional image for League of Legends - MSI 2019 League of Legends - MSI 2019

Going by NewZoo's predictions, the global gaming market will go up by 9.6 per cent in 2019, which will be $152.1 billion in total. The global gaming industry revenue is big enough as it is which begs the question of why people are still obsessed with putting eSports in the Olympics.

With an industry so big, it wouldn't be too hard to imagine a similar event organised specifically for eSports, without the need to seek validation from athletic sports.

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