GOG's new refund policy is the best example of their consumer-friendly approach. CD Projekt owned store now offers full refunds up to 30 days after purchase, even if you downloaded and played the game.
GOG have released an announcement about their refund policy and it is safe to say that players will be absolutely over the moon with the update. GOG says they will now offer a full refund up to 30 days after players purchase a product, even if you download, launch and play the game.
In their statement, GOG stated they believe in a "gamers-first" approach when it comes to purchases and that every part of their storefront is designed with players in mind. Here is GOG's refund policy announcement in full:
"Everyone at GOG believes in a 'gamers-first' approach. It means that every part of our store is designed with gamers in mind and your purchase safety and satisfaction come first for us. The latest update to our voluntary Refund Policy adds another piece to this customer-friendly experience. And it all sums up in one sentence: starting now, you can get a full refund up to 30 days after purchasing a product, even if you downloaded, launched, and played it. That's it."
And while this is indeed great news for gamers, many argue that it opens the door for exploitation. Some players could simply play the game inside the month and ask a refund even if there's no reason for it. GOG are yet to confirm how exactly they plan to battle this potential issue but have stated that they will closely monitor the refund requests.
"We're monitoring the effects of the current update to make sure no one is using this policy to hurt the developers that put their time and heart into making great games. We may refuse refunds in such individual cases. We'd also let you know about any future adjustments in the voluntary Refund Policy in advance," GOG stated.
You can read more about GOG's refund policy here.