Electronic Arts are yet to decide whether they will keep the current pricing for their games or increase it to $70. EA CEO Andrew Wilson said the company will continue+ to look at prices as time goes on.
It looks like EA won't be increasing the price of their next-generation games for the time being. The company will continue to monitor the situation with next-gen pricing in the near future but decisions on this will be on hold for now.
EA CEO Andrew Wilson commented on the matter in a recent Q1'21 earnings call. Here what he had to say:
"We start with the player motivations, the expectations the players have around depth and breadth of live service, and we go from there. We've already announced plans to transition free of charge from current-gen to next-gen. We'll also have innovations of Xbox Series X and PlayStation 5. What players asked for was the smoothest possible transition. We'll continue looking at the prices as time goes on."
EA are known as one of the publishers who aggressively pushed microtransactions and loot boxes in their previous games but it looks like the publisher are reluctant to increase the price of next-gen titles just yet. However, we doubt EA will miss the opportunity to jump on the bandwagon once other major publishers adopt the $70 pricing.