Kalypso Media has today announced a new price reduction policy for all of its titles moving forward. The entry price of a full-price product in the standard edition will be no higher than $39.99 for PC and $49.99 for consoles on launch day.
The publisher of Tropico, Commandos, Port Royale and other popular franchises, Kalypso Media, have announced they will be reducing the price of their games moving forward. The company stated that this decision arrives as a result of constant shifts in the video games marketplace, a further move toward digital sales, and the noticeable and ongoing effects of the COVID-19 pandemic.
Kalypso have confirmed that they have managed to increase the sales and moving forward, the resulting profit margins will be passed directly back to the players in the form of a lower baseline price for all titles.
"We have been able to increase our digital sales and, above all, margins in recent months, while physical sales in traditional retail have slumped due to the COVID-19 situation. Currently, we do not expect this trend to reverse even after the pandemic. Most of our fans buy or stream games primarily digitally, so it is very likely that sales of physical products will continue to decline, saving us costs in manufacturing, logistics and distribution," said Simon Hellwig, CEO of Kalypso.
Previously, Kalypso launched new games with a recommended retail price of $49.99 for PC and $59.99 for consoles. From now on, the prices won't be higher than $39.99 for PC and $49.99 for consoles on launch day.
"We would like to reward the loyalty of the community by partially passing on the higher margins as part of permanent price reductions," said Dr. Anika Thun, Global Marketing Director at Kalypso, adding that "the entry price of a full-price product in the standard edition will be no higher than $39.99 for PC and $49.99 for consoles on launch day."
Kalypso have implemented the price reductions from June 1, 2021 and will continue to roll out the policy as more products are launched.