EA tried to follow the recent trend on Twitter but failed miserably with the execution.
"They're a ten but they only like playing single-player games," said EA's, now failed attempt to follow the most recent Twitter trend where users say that someone is "a 10 but" and then follow up with some sort of a dealbreaker.
For EA, the dealbreaker seems to be the love for single-player games. You probably don't even have to read the rest of this article to assume what type of response this tweet attracted.
The most notable reactions come from game devs themselves, and even some people who work for Electronic Arts, which is quite telling.
Respawn's Vince Zampella simply replied with a facepalm emoji, while Zach Mumbach of former Visceral Games, which was shut down by EA had a very fierce response.
"This is the company that shut down my studio and laid off 100 great developers because we were making a single-player game," he tweeted.
Bioware writer Patrick Weekes reminded the company that some developers including themself crunched hard when working on their single-player games for EA.
"Thinking about working until midnight for the better part of a year to help ship Mass Effect 2."
But to be fair, EA have followed up with another tweet, admitting that they completely deserved to be roasted for their over-the-line tweet. "Roast well deserved. We’ll take this L cause playing single-player games actually makes them an 11."
What's quite extraordinary in this entire situation is that the tweet had to be approved by several figures at EA social media team and still, ended up being published. DId no one really see how bad the idea was from the get-go?
Anyway, it is what it is. EA gets their deserved share of roast and fans get to contemplate once again how the mighty publisher have fallen so low.