UK Retailers receive Red Dead Redemption 2 promo material

Rockstar have started shipping promotional materials for Red Dead Redemption 2 to retailers across the UK.

Red Dead Redemption 2 - Promo Box

The only release date information that Rockstar made public about Red Dead Redemption 2 was a vague mention of "2017". Still, it's no surprise that marketing of the game has already started, as it is touted as one of the biggest releases of the upcoming year. Chances are, we are very likely to see a few more trailers over the coming period, all for the sake of fueling the hype machine.

Enter the video game industry's mindset: the act of shipping promotional material is now fuel for more promotion. Doing marketing is cause for doing more marketing about marketing. Is your head spinning yet? Don't believe us? See it for yourself on