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MSI subsidiary caught price gouging RTX 3080 customers, claim inventory mishap

Published: 12:33, 07 October 2020
MSI
MSI GeForce RTX 3080 Gaming Trio
MSI GeForce RTX 3080 Gaming Trio

MSI GeForce RTX 3080 Gaming Trio is one of the coveted 3080 GPUs that are the target of many scalpers but this time around, it turned out to be MSI's own subsidiary that sold at an obscene price point.

PC gaming hardware seldom gets a duo more iconic than MSI and controversies regarding shady practices. Just two months after their review skewing attempts were brought into the spotlight by Gamers Nexus, the company found themselves in another mess, this time closely tied to price gouging which was made possible by the RTX 3080 drought.

A Reddit sleuth reported on MSI GeForce RTX 3080 Gaming Trio being sold by an MSI subsidiary for almost twice the MSRP which would have the same effect for the buyers as having acquired the card from a scalper. Technically, it's price gouging since the company didn't purchase the card from a third party and then increased the price which would constitute scalping. 

It meant little difference for the final buyer though as they paid a cutthroat price for the GPU. Theories sparked up in the wake of controversy and others came to conclusions that this particularly eBay seller is actually a scammer account rather than a company affiliated with MSI. 

However, the company itself later noted that the subsidiary in question, Starlit Partner, is indeed theirs but the GPU was apparently not meant to be sold at a price that high. The problem allegedly occurred due to an error that allowed Starlit Partner access to the inventory they were not allowed to handle.

They also noted that stricter policies would be put in place to avoid such events in the future and that people who bought RTX 3080 cards for $1,359 can contact the company to either get a full refund or partial one for the money they paid over the MSRP.

Considering MSI's reputation, many didn't believe the statement as you can see in the comments on the tweet above and took this as a planned attempt to price gouge. 

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