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CD Projekt Red: Exclusives are not the best strategy for us

CD Projekt Red
Picture of some puny humans fighting each other in Thronebreaker
Thronebreaker

CD Projekt Red have recently stated that making their games exclusive to single platforms isn't a strategy for them. As their experience with Thronebreaker has shown, it only decreases the number of players who end up playing their game.

At this year's Gamescom, GOG's global communications manager Marcin Traczyk told PCGamesN that exclusives haven't proven to be as effective for them as they previously thought. 

"It proved to us that exclusives maybe don't work for us, because we don't want to limit the number of people who can access the game", Traczyk said.

In hindsight, Thronebreaker: The Witcher Tales probably shouldn't have been the product with which to test for exclusivity waters, but CDPR simply gave up on the idea altogether.

"It proved to us that exclusives maybe don't work for us, because we don't want to limit the number of people who can access the game", Traczyk said.

CDPR launched Thronebreaker: The Witcher Tales back on 23 October 2018, but the then-GOG exclusive didn't take long to move to Steam. In fact, the Witcher's RPG-TCG offshoot was on GabeN's platform already on 09 October 2018.

CDPR's CEO Adam Kicinski revealed at the time that Thronebreaker: The Witcher Tales has not met the company's expectations, although this was because their expectations were skewed by general fan reactions.

Ultimately, Kicinski told investors that Steam's reach is incomparably higher and that launching on GabeN's platform has always been part of the plan.

CD Project RedPicture of some puny humans fighting each other in ThronebreakerThronebreaker: The Witcher Tales

Back when Epic Games launched their store, Epic's CEO Tim Sweeney mentioned that this will pave the way towards launchers that unite other launchers, and GOG were first to announce such a product.

Traczyk mentioned that work on GOG Galaxy 2.0 continues and that they're talking to Sweeney and Co about Epic Games Store support.

You can find Traczyk's statement via PCGamesN.