There aren't many games that managed to turn the narrative around from seemingly pure, unadulterated hatred, to its complete opposite, i.e. absolute love, but it looks like No Man's Sky did exactly that, as this Hello Games billboard shows.
It just so happens that a recent outpouring of love from No Man's Sky's community resulted in a GoFundMe campaign to fund a billboard outside Hello Games' office, that would show the fans' appreciation.
Hello Games' head honcho Sean Murray was blown away and retweeted the link to the campaign, but it's the campaign text that oozes love.
"Hello Games has put in a heroic effort to get NMS to where it is today. As a community on r/NoMansSkyTheGame, we'd like to express our thanks", the campaign text says and adds, "A portion of the funds will also be used to buy a case of beer and lunch for the team."
The campaign aimed for a $1,750 goal to secure two weeks worth of Hello Games-hugging, but at the time of writing, it's at $3,335, which is close to double of what was initially planned.
Obviously, there will be more cases of beer and lunches for Hello Games here, but we're sure fans won't mind.
One thing is for certain - it is a classy and heartwarming gesture by No Man's Sky's gaming community, and we honestly think the gaming industry could use a lot more positive examples like this, especially at a time when anger seems to dominate the discourse.
And when it comes to anger, not many companies got it as bad as Hello Games - they know how it feels on the other side of this billboard better than anyone. The fact they're a smaller team than most people realise made it even worse.
Many will say that the angry backlash was deserved, but that hardly matters now. What actually matters is that Hello Games manned up and put their words into deeds, one patch at a time. The result? Well, we don't see Bioware getting billboards.
You can find the GoFundMe campaign page here.