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Gearbox reconsidering Steam over Borderlands review bombing

Gearbox
Borderlands 3 character
Borderlands 3

You probably heard that Gearbox's announcement of Borderlands 3 as a timed Epic Games Store exclusive was followed by Steam review bombing, and Gearbox claim this is exactly why 2K's decision makes sense and will reconsider themselves.

The statement comes from Gearbox's CEO and resident magician Randy Pitchford, who's well aware of the bombing and obviously isn't one bit happy about it.

"Ironically, that this misuse is possible and that Steam has no interest in correcting this misuse makes me kind of happy about 2K's decision and makes me want to reconsider Gearbox Publishing's current posture on the platform", Pitchford said.

Back when we covered the initial outburst of Steam reviews of Borderlands 1 and 2, most assistance was provided by players and loyal fans who countered the bombers with seemingly just as many positive reviews.

Steam have taken steps to address the matter, sort of, as they'll be classifying reviews unrelated to games as off-topic, so even if you don't delete them - they still do not contribute to the actual score.

This is exactly how Borderlands 1 and 2 managed to retain their scores, which to be perfectly fair should've never had anything to do with 2K's or Gearbox's company choices.

With both games being firm fan favourites, it is expected that Borderlands 3 will be more of the same, which is exactly what everyone wants.

Pitchford joked during the announcement that Borderlands 3 is getting battle royale, but the thunderous applause that followed his confirmation of the game staying true to its roots said it all really.

That said, we don't really think Gearbox will be departing Steam or anything radical like that, but it does make sense to start fixing this before it becomes an actual culture.

TwitterGearbox CEO Randy Pitchford review bombing commentGearbox CEO Randy Pitchford

Coincidentally, Epic's CEO Tim Sweeney said that his reluctance to include reviews stems from cheap mechanisms like review bombing, but that they're looking into other ways to make it possible. 

Considering the sort of reach Steam have, however, these are more like invitations for Valve to do something. Well, something more.

You can find Pitchford's tweet here.