We first thought of slipping a few Blackjack references and mentioning how Epic are on a roll but them gambling metaphors tend to shed their poetic appeal quite quickly. For what it's worth though, Epic aren't really big on luck either.
Now, raking in $3 billion per year is the sort of income that's no longer challenging just gaming companies - heck, Sweeney's men are doing vastly better than many full-fledged states around the globe. Reports by Bloomberg and SuperData had Epic valued at $5.9 billion at the end of July 2018, so you do the math.
To put things into perspective, Pokemon GO, which is probably the most lucrative phone game around, took two years to reach $1.8 billion, and probably would've still been en route to $2 billion had there not been for in-app purchases.
Fortnite: Battle Royale is not a physical product that would incur traditional production costs, so Epic's operation is as convenient as it is lucrative. Ironically enough, we're looking at a free to play game whose largely unobtrusive business model isn't trying to conceal paywalls with what looks like a game - it's a free to play, nag-free title and the players' appreciation shows.,
Let's just rewind to around this time last year, when PUBG was still the hottest girl in town and its realism was oh-so-superior to Epic's simplistic and cartoony knockoff. Greene and Co were leaving Steam's Early Access and launching PUBG 1.0, which although purely declarative in nature, was a statement in its own right.
Unfortunately for PUBG Corp, the underwhelming state of PUBG 1.0 and their methodology for choosing priority issues, which we swear resembled iPod's shuffle songs algorithm, compounded with the existing fleeting and recurrent issues, ultimately resulting in January 2018 being the last month when the number of incoming players outnumbered the outgoing.
Ironically enough, Fortnite: Battle Royale is still regarded as an early access title, which speaks volumes of their respective quality control standards. Not to mention that it's a strong indicator of Epic's reluctance to waste time on superficial technicalities, which is always a plus in our book.