You know you've hit rock bottom when you're being ridiculed by pizza joints, which is exactly what's happening to Blizzard and Diablo Immortal as Domino's Malaysia posted a cheeky advertisement that suggests it's not an April Fools' joke.
It doesn't take a rocket scientist to figure out that this is a dig at Blizzard, what with the already famous bewildered BlizzCon fan having asked the question during the company's reveal of Diablo Immortal. It doesn't stop there though.
The ad claims "no diabolical plans" in Domino's intentions, as they allow you to "immortalize" your characters with their treasure chests. "Order here to claim your items quick before DIA BLOW away by a blizzard", it says, a testament that everyone seems to get it except the Blizz.
Needless to say, gamers have had a field day with the post, adding some humour to the already quite hilarious post. Some advised Domino's to make orders only available on mobile - others suggest that the pizza maker is more sympathetic to concerns of Blizzard's fans than the company.
Ultimately though, everyone almost universally agrees - it really takes a concentrated effort for a gaming company to become so notorious that you're being ripped at by pizza joints. Just to make things clear, we're not being malicious here either, because we really consider the ad to be in good comedy spirit - no harm, no foul.
What we are being is perplexed at the way Blizzard have been handling the case, choosing to double down on their mobile development stance, when their entire fanbase is clamouring against it, former employees included. In case you didn't catch it, Mark Kern, Diablo 2's producer, said how Blizzard don't understand gamers anymore and that he'd have had a line of developers waiting to advise him against handling Diablo Immortal's announcement like this.
The entire fiasco seems to have reflected on Activision Blizzard's stock performance, although to be fair - Activision have had their hand in that performance as well.
You can find the Domino's Malaysia post in question here.