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EA says that Star Wars: Battlefront II experience made the company rethink it all

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EA's freshly appointed chief design officer Patrick Söderlund has wasted not time in putting a positive spin on the fiasco that was Star Wars Battlefront II, even going as far as pretending they were the victims. What, we took their jobs?

Söderlund seems to have skipped breaking the bubbly open and immediately went for an interview with the Verge, where he discussed his company's current predicament.

He thinks that the loot box debacle must not be shied away from. Instead, Söderlund says, EA must "try and rectify those mistakes and learn from them." The interview also mentions, very conveniently if we may add, Battlefront II's partners in loot box crimes, Destiny 2 and Shadow of War.

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Söderlund suddenly shifted the tone to EA's livelihoods and selfless sacrifices towards establishing the games-as-service model. He says they "had an idea of getting returns from that. But at the same time, we got it wrong." 

As a result, Söderlund added, EA had to take "quick and drastic actions to turn everything off". However, he thinks better days are coming for Battlefront II and that many players are returning. What, like, from vacation?

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Unfortunately for EA's CDO, Battlefront II has been missing its targets consistently, albeit the company blamed it on loot boxes. Whatever it may be though, the game's reputation seems to have been tarnished beyond repair. Further reports on EA's treatment of Free Radical and killing of Battlefront III most certainly haven't helped a bit.

Onto our favourite part, where Söderlund says that EA have taken "significant steps to review and understand the mechanics around monetization, loot boxes, and other things in our games before they go to market".

We will leave you with this sentence, so you can repeat it, like us, in your head a few more times and, hopefully, see why EA will always remain a piece of EA.