Ubisoft announced the ‘ACO Kicks’ collaboration with sneaker artist Dominic Lowman. The Assassin’s Creed Origins Yeezy sneakers will only be available to lucky competition winners. Details about the promo stunt will be announced shortly.
First there was the collaboration with Monster Energy, and then came the ridiculously expensive headphones. You thought it was over? Oh no love, Ubisoft is just getting started. The latest must-have piece of merchandise to come out of this marketing campaign are the new Assassin's Creed Origins Yeezy sneakers. This physically hurts me.
You see: "Ubisoft has announced the ‘ACO Kicks’ collaboration with sneaker artist Dominic Lowman, of Carmeno Custom Kicks. Together, the video games publisher and Lowman have merged the worlds of Ancient Egypt and the influential Yeezy sneaker to create 16 pairs of bespoke, hand-crafted Assassin’s Creed Origins wearable sneakers, ahead of the global launch of the game on Friday, 27 October, 2017" says the press release."
There's more. The designer was reportedly inspired by the historical setting of the latest instalment in the Assassin’s Creed franchise. The best thing: he didn't even have to go to Egypt! All he had to do was sit in front of a computer and explore "the ancient, in-game world created by Ubisoft’s development team in Montreal, before transforming and applying these themes into his bespoke Yeezy design" says the press release.
The sneakers come in two colours that just scream Ancient Egypt: "a distinctive design available in white, and a black edition to reflect the overall design of the latest instalment in the franchise".
Lowman, who boasts an Instagram following of over 60,000 ‘sneakerhead’ followers, said of the collaboration: "It’s been so cool to work with Ubisoft on designing the Assassin’s Creed Origin’s sneaks. For me, sneaker culture is a perfect representation of popular culture right now and it’s been amazing to merge this with a gaming franchise to create something that is not only wearable, but rich with history and a back story."
Tom Goldberger, Senior PR Manager at Ubisoft UK said: "The collaboration with Carmeno Custom Kicks is a fantastic way to showcase the coming together of two unique creative industries. Through the collaboration, Dominic has been able to bring to life the lead protagonist of Assassin’s Creed Origins and to showcase the beautiful themes of ancient Egypt through his inspiring work."
The sneakers will only be available to the lucky competition winners. Details will be announced across Ubisoft and partner social media channels shortly, so you can find out how to put yourself in the running to become one of the few to own a pair of the one-of-a-kind ACO Kicks. Then sell them on e-bay and you can say you paid your college tuition in Egyptian gold.