Cany Crush develper King is hiring additional staff for work on a Call of Duty mobile game. Activision is really doing everything in their power to restore the franchise to its former glory.
After Infinite Warfare definitely lost the war against Battlefield 1 in the eyes of the public, Activision is doing everything in its power to fish a few extra coins out of its Call of Duty sofa cushions.
Activision has bought King, the developers of Candy Crush Saga, early last year and the studio is now going to work on a Call of Duty game for mobile devices. A recent job listing for an art director, level designer, senior systems designer and senior UI designer for the project indicates that work on the game is in its very early stages.
"Our approach and ambition is to be fresh, social, and highly accessible, while providing a very authentic game experience," the company states on its web-site. I didn't think Call of Duty can become any more accessible, but there you have it - King have a difficult task ahead of them.
This is by no means the first Call of Duty game outside of PC/console platforms, but it is tasked with revitalising the brand and putting the franchise back in the spotlight.
By the looks of it, Activision seems to have decided that keeping Call of Duty on the platforms where it made them the most money in the last decade is no longer sufficiently profitable. Since the games of the franchise aren't performing as well as the competition, it is high time the franchise branched out to other platforms. The silver screen is no longer safe either, as a Call of Duty cinematic universe has been announced recently.
There is a strange aroma of panic surrounding the publishers recent handling of the Call of Duty property. Shifting the games back to their more successful roots in terms of timeline (incidentally a timeline closer Battlefield 1's historical setting), expanding into cinema and reinforcing their presence on the mobile market, it all looks like a frantic attempt to please share holders, or whatever deities hold Activision accountable for their actions in a financial sense.
Fun times for anyone looking to have a laugh at the expense of one of the larger corporate entities on the planet, but jobs are at stake, and this is serious business.