Nintendos expectations weren't met by Super Mario Run, but the company will stick to the pay-once model regardless.
Despite being downloaded 78 million times in the first month and a half, Super Mario Run failed to meet Nintendo's expectations. The simple reason is - 4 million of those 78m actually paid the £7.99 required to keep the game running past the initial levels.
Seems like the pay-once model does not a happy mobile gamer make. The reason is obvious, if you consider the fact that the people playing the mobile games are used to a free-to-play model which features optional microtransactions.
Nevertheless, Nintendo is sticking to the one-off fee because they "honestly prefer the Super Mario Run model."
So, Super Mario Run will keep its price, which is now £9.99 due to store-wide changes Apple made.
Recent Android launch of the app should bump that 4m figure up a bit, considering it has now been opened to a whole new consumer base.