Some new footage from Middle-earth: Shadows of War has arrived today showing some of the game's environments that stretch beyond Mordor, with Hollywood-style ambiguous voice-overs to spice things up.

Hype is cheap, reliable, self-perpetuating and most importantly, has a very generous gap between risk and reward. But why is the video game industry becoming so fond of the practice? Well, hold on to your posterior, as we dive into the swamp of mildly substantiated clarification.

A more intricate Nemesis system and much bigger scale

Redditor screencaps leaked trailer footage

Potential hint for Scorpio hardware?

PlayStation's YouTube channel posted an announcement trailer soon after the leak

Target posts and then takes down listing for 'Middle Earth: Shadow of War'