Hype is cheap, reliable, self-perpetuating and most importantly, has a very generous gap between risk and reward. But why is the video game industry becoming so fond of the practice? Well, hold on to your posterior, as we dive into the swamp of mildly substantiated clarification.

After the reviews for Bethesda's Prey came out last week, the game has seen an increase in sales, landing it at the top of last week's UK sales chart. The rest of the top ten looks very familiar with no new releases.

Activision Blizzard acquired the North American eSports league, MLG in January this year. Now they have made an esports division in the company, so the Major League Gaming will be in charge of Overwatch and Call of Duty leagues.

Mario Kart 8 Deluxe finished last week at the top of the physical sales chart in the UK. Prey, which came out on 05 May, debuted at the second spot on the list.

Some new information has come to light regarding Call of Duty: Black Ops 3 Zombies Chronicles. Features of the Zombie pack have been decrypted and shared on Reddit.

In a move that might spark just a little bit of controversy, the presence of female soldiers in the upcoming Call of Duty: World War II, has been confirmed by Sledgehammer games. No word yet on multiplayer customisation.

Persona 5 is the most successful JRPG to launch in the UK since 2013. ME: Andromeda saw a severe drop in sales due to the issues with Denuvo. Overwatch is again among the top ten on the UK game sales chart.

Cany Crush develper King is hiring additional staff for work on a Call of Duty mobile game. Activision is really doing everything in their power to restore the franchise to its former glory.

A sign of desperation in the wake of dwindling sales? In any case, the guesswork was spot on, CoD is returning to World War 2.

GfK's weekly UK entertainment software sales chart.