Global Web Index and an NPD report have brought news that the numbers of gamers over 45 and between 55-64 have been steadily growing for the past three years.
Global Web Index is an audience targeting company that provides audience insight to publishers, media agencies, and marketers worldwide. Today, GamesIndustryBiz reported a new finding that the number of gamers between 55-64 years of age has grown 32 per cent in the last three years.
Another NPD report from earlier in the year had the number of mobile gamers over 45 up by no less than 17 per cent in 2020.
Global Web Index also shared some data which indicated that 86 per cent of internet users play games, and 24 per cent of grandparents and parents see playing games together as "family time". GWI data includes nearly 19,500 individuals from multiple regions who play games.
The ongoing pandemic may have had a supporting role in increasing the number of older players since people had more time to get bored at their homes and thus turn to alternate sources of entertainment.
"Gamers are often portrayed in the media in a certain way, but as with many stereotypes, they aren't necessarily who you think they are", David Melia, VP of sports and gaming at Global Web Index.
We think Mr Melia is onto something here as these new numbers clearly show that the older generations have started dismissing the deeply rooted stereotypes about video games as well as the people who play them.
